Portfolio Five live products 2026
Product builder in Miami. Twenty years in media and advertising, including Apple, Hulu, Merkle, AOL and Publicis, then five products of my own: AdRes, Cosmetica, Maybe, JetSet and Naseeb.
01 / 05
A verified daily analyst for your ad spend.
AdRes connects to your ad accounts and, every day, explains what changed and why, names the one move that matters with the dollars attached, and grades its own track record. Numbers it can't prove never ship.
02 / 05
Cosmetic compliance, simplified.
Regulatory compliance for cosmetics across 15 markets: MoCRA, EU CPNP and Health Canada registrations, with AI ingredient analysis and verified regulatory citations. Starter from $150 per product.
03 / 05
Real places. Real people. One shot.
A dating and friends app that connects you to people physically nearby over a private mesh network, not an algorithm. End-to-end encrypted, five dollars once, no ads. iOS beta Summer 2026.
04 / 05
Pay with your phone.
Scan the till's QR code and pay in JETS, a token on the Stellar network. No card. JetSet covers the network fee, and your keys stay on your phone.
05 / 05
Some things are written. Someone still has to read them.
A private, human-led Indian matchmaking service: one thoughtful questionnaire, then written introductions instead of profiles or swiping.
Twenty years in media and advertising, twelve inside the machine, then five products of my own.
– now
Founder Miami, Florida
Building AdRes, and Cosmetica, Maybe, JetSet and Naseeb alongside it. Launched Mercury in April 2026: an ad server with AI fraud detection built in, which excludes invalid impressions before billing and explains every verdict.
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Manager, Services Ad Tech and Operations Culver City, California
Led a team of seven responsible for executing multi-million-dollar ad campaigns for Apple Services, contributing to and supporting tens of billions in revenue across 15 lines of business. Launches included Apple TV+ MLS, Friday Night Baseball, Ted Lasso, Apple Music Classical and Apple Arcade. Built internal tools that made media launches about 60% faster.
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Manager, Ad Operations Santa Monica, California
Managed six campaign leads trafficking and executing media plans worth $160M a year in ad revenue; formed and led the performance-marketing vertical.
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Manager, Media Platforms and Operations Chicago, Illinois
Ran day-to-day and long-term trafficking for programmatic and publisher-direct display and video for Target and Warner Brothers: 2,500+ campaigns and $100M+ in media, including a $10M two-month holiday campaign.
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Video Client Services Manager, AOL ONE Video Chicago, Illinois
Client lead for programmatic video on platinum-tier trading-desk accounts, among them Sears, GM, Intel, HP and Progressive.
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Media Associate Chicago, Illinois
Daily platform operations for Kellogg’s: weekly spend analysis, vendor optimisation, and the planning and measurement tools of the time (DFA, Atlas, comScore, MRI, Kantar).
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Los Angeles, California
Film and television: home-entertainment distribution at Sony Pictures Entertainment, investor relations at Hollywood Studios International, talent coordination at Don Buchwald & Associates, and distributor sales for GDC Technology’s digital cinema network.
B.A. in Political Science, minor in Film and Media Studies
Five products, five unrelated problems, one habit: build the whole thing, from the data model to the legal page to the deploy, and never ship a number that can't be checked.
Amar Bhakta is a product builder in Miami, Florida, with twenty years in media and advertising. He started in entertainment in 2007, then spent twelve years inside the machine of digital advertising at Apple, Hulu, Merkle, AOL and Publicis, where he bought media, built strategy, managed data and ran the technology. He now builds his own products: AdRes, a verified daily analyst for ad spend; Cosmetica, cosmetic regulatory compliance software; Maybe, a proximity-based dating and friends app; JetSet, paying with your phone on the Stellar network; and Naseeb, a human-led Indian matchmaking service.